Hopscotch is a new hand crafted peanut butter brand from Bela Bela. Each batch is made with the best possible ingredients sourced directly from local and like-minded producers. Currently there are three flavour variants: Creamy Butterscotch, Chunky Salted Caramel and Smooth Dark Chocolate.

For this project students are to conceptualize, develop and present an original product-branding concept, for an entire packaging system for a new range of consumer products. Deliverables include primary - and secondary packaging, promotional devices, website design and advertising material.